AOTS Journal 2019 SPRING No.14 (ENGLISH)

10/18

JOURNAL8Cross-border Public Relations Promotion by AOTS Research Institute:Promotion of Japan’s Appeal Abroad, Linking Local Industrial Organizations and Companies with JapanAOTS has started a new service to connect peoples and corporations across borders by making full use of its human network in emerging economies including AOTS Alumni Societies as well as a platform function of AOTS Research Institute (ARI).ARI offers a supporting service for promotional events of Japanese clients for their exploration of sales channels as well as promotion of their overseas business development by collaborating with business organizations and others in Japan.Japanese ClientAOTSResearch Institute(contact point)AOTSAlumniSocietyLocalGovernmentBizOrganizationsCorporationsJapanSubjectCountryTie-upLocalNetwork(For fees)RequestServicingBusiness Brieng and Press Conference in Ho Chi Minh City, Vietnam and Taipei, TaiwanOrganized by National Supermarket Association of JapanThe National Supermarket Association of Japan (NSAJ) is a national-level organization with a full membership consisting of 310 supermarket operators with 10,000 shops and 930 associate members among various relevant corporations and organizations. As NSAJ plans to organize ‘Supermarket Trade Show 2019’ (SMTS2019), an annual business exhibition and meeting event, in February 2019 at Makuhari Messe, promotional events were held in Vietnam (Ho Chi Minh City) and Taiwan (Taipei) respectively for the purpose of enhancing overseas recognition of SMTS2019 and to attract more buyers to visit the exhibition.For these events, ARI provided its comprehensive support, not only by presenting local market information, but also by planning and providing consultation for those conferences, selection of a desirable target audience including compiling of lists and publicity, coordination for local media, arrangement of venue, translation, reception, material preparation, operations at the venues, collection of visitor feedback and a follow-up study on how information had been transmitted by local media. All these were materialized by making the most use of local networking including AOTS Alumni Societies, local partners of AOTS.These promotional events consisted of press conferences for local media and business briengs for local business organizations, retailing business proprietors and buyers where Mr. Tetsuichiro Tomihari, SMTS Team Leader, Planning Section of NSAJ, made a presentation on such subjects as the changing business environment of the food retailing business in Japan, market analysis of consumer’s behavior and introducing NSAJ activities, with particular emphasis on the coming SMTS2019.A case in this schemePresentation by Mr. Tomihari of NSAJ in HCM CityBusiness briefing in HCM City