HIDA Journal 2014 AUTUMN No.5

9/26

7No. 5 AUTUMN 2014! Sentrings Co., Ltd. (Shizuoka Prefecture)“Incorporating local staff was the secret to our success”Type of business:Multiple brand franchiseeCurrently rolling out 26 brands and 62 stores in the dining out, education, nursing care, beauty, and health sectorsEmployees: 113Destination countries:Cambodia and VietnamWe set up a crepe store in Aeon Mall, which opened in Phnom Penh, Cambodia this past June. We hired Ms. Sambath as the local manager for the store, and had her go through training in Japan via a HIDA training program. Having her personally experience Japanese service and the styles that sell in Japan was useful for her in running the store in Cambodia.One and a half months have passed since the store opened, and sales are excellent and all of the local employees enjoy working there.As expected, the reason for our success lay in our human resources. We consciously kept the following two points in mind to get the employees to do their jobs with a sense of motivation. The first was building relationships of trust. While Ms. Sambath was in Japan I invited her to my home to spend time together, and we placed emphasis on events such as the HIDA Certificate Awarding Ceremony and company initiation ceremony on-site, which took place outside of official working hours such as the training instruction. The second is that we made improvements by incorporating the views of the local staff. During the training period in Japan, we had Ms. Sambath attend every meeting on determining the interior design of the store and the product development to give her the sense that we were creating the store together. She is now carrying out the interviews with and training the local employees. And as an anecdote from the store’s opening day, we fixed balloons to storefronts to get the attention of potential customers. Moreover, while there is no custom of handing out food samples in front of shops to entice local people in Cambodia, we handed out bite-sized crepes to give them a taste of what the store was about. We have taken all of the ideas offered by the local employees and put them into practice. We are arranging it so that these improvement activities that capitalize on opinions from the field can be instantly consolidated and put to use in subsequent cases.@ LONGLIFE HOLDING CO., Ltd. (Osaka Prefecture)“Entrenching a new concept for something other than housekeeping in Indonesia”Type of business:Nursing care and welfare workEmployees:35Destination country:IndonesiaOur company established a joint venture with a real estate company in Indonesia, and has been building a senior village for elderly people in Indonesia in the outskirts of Jakarta. We hired five local employees to serve as the human resources to oversee the management of the village, following which we provided them with training in Japan that lasted about two months through the use of a HIDA training program. The Japanese philosophy for care services of “letting the customer grow old in a manner that suits them” was a new concept to the Indonesian people, and so teaching them both high quality care service skills and these sorts of concepts was crucial for developing these local employees.For the hiring of the employees, we performed recruitment by strategically narrowing our focus down to people who have had experience with EPAs.* The five people that were hired all have experience with EPAs and had already undergone nursing care and nursing training in Japanese hospitals and facilities, so they possessed the specialized knowledge needed. What is more, they were furnished with Japanese language proficiency that was sufficient for them to be able to communicate and understand the specialized terminology from the training.Since trainees have to undergo training that fulfills the conditions for “training” as their visa status for the training in Japan there are a number of restrictions on them, and thus they were unable to undergo training involving direct physical nursing care. However, the purpose of the training in Japan is to instill in the trainees the perspective that these are new services that are separate from the medical treatment that heals patients’ illnesses. They were given a wide-ranging overview of nursing care-related work in Japan, which included learning how to deal with people in need of nursing care according to the severity of their ailments through working experience in settings that are as close to customers as possible, such as tray service and cleaning. They also went on trips to observe a day service of making house-calls to bathe people and to observe the maintenance of welfare instruments through our group companies (managing pay senior citizen nursing homes, house-Mr. Tetsuya Miyazaki, Senior Managing Director, Sentrings Co., Ltd.Ms. Nozomi Morita, Director of the Training Center, LONGLIFE HOLDING CO., Ltd. Introduction to Successful Case Examples

※このページを正しく表示するにはFlashPlayer10.2以上が必要です